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MRR Movements & Waterfall Calculator

Break down your monthly recurring revenue waterfall: Starting + New + Expansion - Contraction - Churn = Ending MRR. Free interactive tool.

Interactive CalculatorReal-time browser computation
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Calculated Results

Ending MRR

$55,700

Net New MRR Added

$5,700

Net Monthly Growth

11.4%

Formula applied: Ending MRR = Starting MRR + New MRR + Expansion MRR - Contraction MRR - Churned MRR

About this tool

An MRR movements waterfall—often called an MRR bridge—deconstructs the transition from your starting MRR at Day 1 of a month to your ending MRR at the close of the period. Every dollar of monthly recurring revenue movement falls into one of five distinct categories: Starting MRR, New MRR (brand-new accounts), Expansion MRR (upgrades from existing accounts), Contraction MRR (downgrades from existing accounts), and Churned MRR (complete cancellations). Without this granular breakdown, a company reporting flat MRR might assume stability, completely missing the fact that $5,000 in new sales was silently cancelled out by $5,000 in customer churn. Use this interactive waterfall calculator to visualize the exact dynamics governing your net monthly revenue trajectory.

How It Works

  1. 1Enter your starting MRR at the beginning of the month.
  2. 2Input New MRR added from new customer acquisitions.
  3. 3Input Expansion MRR from upgrades, seats, and add-ons.
  4. 4Input Contraction MRR from account downgrades.
  5. 5Input Churned MRR from cancelled accounts.
  6. 6View your calculated Net New MRR, ending MRR, and net growth percentage.

Formula & Math

Transparent Logic
Ending MRR = Starting MRR + New MRR + Expansion MRR - Contraction MRR - Churned MRR

Worked Practical Example

A company starts with $20,000 MRR. In May, it adds $4,000 New MRR, $1,000 Expansion MRR, loses $500 Contraction MRR, and $1,200 Churned MRR.

Calculation / Steps

$20,000 + $4,000 + $1,000 - $500 - $1,200 = $23,300

Expected Result

Ending MRR of $23,300 (+$3,300 Net New MRR, 16.50% net growth).

Frequently Asked Questions

What is Net New MRR?+

Net New MRR is the total net change during the month: (New MRR + Expansion MRR) minus (Contraction MRR + Churned MRR).

Why do investors request an MRR waterfall in board meetings?+

It immediately reveals whether growth is organic and efficient or merely brute-forced through expensive new acquisition masking a churn crisis.

How can I reduce contraction MRR?+

Contraction often occurs when teams over-provisioned seats initially. Proactive customer success reviews can right-size usage before users downgrade.

BoolBul Retention Engine

Automate retention on your cancel button

BoolBul shrinks the churn and contraction bars in your monthly waterfall by presenting smart retain-or-pause choices right inside your app.

From the MIACIA Studio Journal