SaaS Tiered Pricing & ARPU Builder
Model customer distribution across Basic, Pro, and Enterprise tiers. Calculate blended ARPU and total MRR. Free interactive SaaS pricing tool.
Calculated Results
Blended ARPU
$53.50/mo
Total Projected MRR
$26,750
Projected ARR
$3,21,000
About this tool
Most successful subscription companies adopt a 'Good, Better, Best' three-tier pricing model to capture diverse customer segments with varying willingness to pay. A starter tier captures price-sensitive self-serve users; a professional tier serves the core majority of small teams; and an enterprise tier monetizes advanced security, compliance, and dedicated support for large organizations. However, pricing architecture requires careful modeling of user distribution: if 80% of your customer base crowds into your cheapest $19 tier while only 5% choose your $199 tier, your blended ARPU will remain low, forcing your business to rely on massive signup volume. Use this calculator to model customer distribution across multiple tiers and simulate how shifting customers upmarket expands your aggregate MRR.
How It Works
- 1Define up to three or four subscription tiers (name, monthly price, and expected percentage share of customers).
- 2Input your total active customer volume.
- 3Inspect your calculated blended ARPU and total projected Monthly Recurring Revenue.
- 4Adjust tier prices or distribution percentages to model upmarket expansion.
Formula & Math
Transparent LogicBlended ARPU = ฮฃ (Tier Price ร Customer Share%) / 100
Worked Practical Example
A team tool has 500 customers across 3 tiers: Starter ($20, 50% share), Pro ($60, 35% share), Enterprise ($150, 15% share).
Calculation / Steps
($20 ร 0.50) + ($60 ร 0.35) + ($150 ร 0.15) = $10 + $21 + $22.50 = $53.50 blended ARPU. Total MRR = 500 ร $53.50 = $26,750.
Expected Result
$53.50 blended ARPU; $26,750 total MRR across 500 accounts.
Frequently Asked Questions
What is the ideal distribution across a 3-tier SaaS pricing model?+
There is no correct split. What matters is that the middle tier is the obvious choice for your core customer and that each upgrade is tied to a clear jump in value. Use the builder to see how different splits change your blended ARPU.
How many tiers should an early-stage SaaS have?+
Start with no more than 2 or 3 distinct tiers. Too many choices induces decision paralysis, lowering checkout conversion rates.
How do feature gates influence tier distribution?+
Gating high-value governance features (SSO, audit logs, role-based permissions) forces growing businesses into enterprise tiers.
Automate retention on your cancel button
BoolBul supports tier-specific retention rules, ensuring your high-ARPU accounts receive dedicated save treatments.
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