SaaS Downgrade Path & Tier Retention Designer
Structure downgrade paths from paid to free or lower tiers. Model preserved MRR and avoid complete subscription churn. Free interactive tool.
Calculated Results
Retained Monthly MRR
$29.00
Retained Value Share
29.3%
Net Contraction Loss
-$70.00
Keeps account data intact and preserves client relationship.
About this tool
When a subscriber decides to leave your paid plan, offering a frictionless downgrade path to a lower-priced tier or free-forever plan is dramatically superior to complete customer exit. An account that downgrades to a $19 tier or free tier preserves their login credentials, account history, team data, and habitual platform presence. Six months later, when their budget recovers or a new project begins, upgrading that existing account requires one click; reactivating an account that deleted their database requires an entire re-acquisition cycle. However, designing a downgrade path requires establishing clear, fair feature boundaries so users understand what limits will apply without feeling punished. Use this tool to model preserved MRR through structured tier downgrades.
How It Works
- 1Input your customer's current plan name and monthly price.
- 2Input the proposed downgrade tier name and monthly price (or $0 for free tier).
- 3Review the retained monthly recurring revenue, monthly contraction loss, and retained value percentage.
Formula & Math
Transparent LogicRetained Value (%) = (Downgrade Price / Current Price) × 100
Worked Practical Example
A $100/mo Pro customer attempts to cancel. You present an automated downgrade to your $29/mo Starter plan.
Calculation / Steps
Retained MRR = $29. Monthly Loss = $100 - $29 = $71. Retained Value = ($29 / $100) × 100 = 29.00%.
Expected Result
Preserves $29/mo in recurring revenue ($348/year) and keeps the customer active within your ecosystem.
Frequently Asked Questions
What should happen to account data when a customer downgrades?+
Preserve all account data in read-only mode, or give users a generous 30-day grace period to export excess data before archiving.
Does offering a downgrade cannibalize higher-tier plans?+
No. Downgrades should only be presented as an intervention when a user has already clicked 'Cancel Subscription'.
How does BoolBul handle tier downgrades?+
BoolBul passes the selected downgrade plan ID securely to your server adapter, adjusting the customer's subscription in Stripe or Dodo Payments instantly.
Automate retention on your cancel button
BoolBul lets you offer a one-click downgrade path during cancellation, converting total customer churn into retained recurring revenue.
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